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Privacy Policy
Last updated: September 8, 2026
The Yellow Butterfly respects your privacy and is committed to handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit TheYellowButterflyNC.com, create an account, make a purchase, subscribe to communications, or otherwise interact with us.
By using our website, you acknowledge the practices described in this Privacy Policy.
Information We Collect
We may collect personal information that you provide directly to us, including:
- Your name
- Email address
- Telephone number, when provided
- Billing and shipping addresses
- Account login and profile information
- Order and purchase history
- Products saved to your favorites
- Communications you send to us
- Marketing preferences
- Other information you choose to provide
When you make a purchase, payment information is processed by third-party payment providers. We do not personally store your full credit or debit card number.
We may also automatically collect certain information when you visit or use our website, such as:
- IP address
- Browser and device information
- Pages viewed and products visited
- Referring websites or links
- Shopping cart activity
- Website interactions
- Approximate location derived from technical information
- Cookie and analytics information
How We Use Personal Information
We may use personal information to:
- Process and fulfill orders
- Arrange shipping and delivery
- Communicate about purchases, returns, or customer service requests
- Create and maintain customer accounts
- Save favorites, preferences, and order history
- Operate, maintain, and improve our website
- Understand how customers use our website
- Detect or prevent fraud, misuse, or security issues
- Maintain business and transaction records
- Comply with legal, tax, accounting, or regulatory requirements
- Send marketing emails when you have chosen to receive them
- Measure the effectiveness of advertising and marketing
- Personalize your shopping experience
- Protect the rights, property, and safety of The Yellow Butterfly, our customers, and others
We may also use information for other purposes disclosed to you when it is collected.
Email Marketing
Customers may have the option to subscribe to promotional emails from The Yellow Butterfly.
If you choose to subscribe, we may use services such as Ecwid by Lightspeed, Mailchimp, or other email service providers to manage and deliver those communications.
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the message.
At this time, we do not offer an SMS or text-message marketing subscription program. If we introduce one in the future, this Privacy Policy may be updated accordingly.
Payments
Online payments are processed through third-party payment processors. Depending on the payment method selected and the services available on our website, these providers may include:
- Square
- Stripe
- PayPal
- Apple Pay
- Other payment processors that we may offer from time to time
These providers may collect payment and transaction information directly from you in accordance with their own privacy policies.
The Yellow Butterfly does not personally store complete credit or debit card numbers.
How We Share Personal Information
We may share personal information when necessary to operate our business and provide services to you.
This may include sharing information with:
- Our ecommerce platform, Ecwid by Lightspeed
- Payment processors
- Shipping carriers and delivery providers
- Email marketing providers
- Website hosting and technology providers
- Analytics providers
- Advertising and marketing platforms
- Fraud-prevention and security providers
- Professional advisors, such as accountants or attorneys
- Government agencies or other parties when required by law
For example, your name and shipping address must be provided to shipping carriers in order to deliver your purchase.
We may also disclose information in connection with a merger, acquisition, sale, restructuring, financing, or transfer of all or part of our business.
We do not sell personal information to third parties for money.
However, certain advertising and analytics technologies, including tools such as the Meta/Facebook Pixel, may involve the disclosure of online identifiers or browsing activity to advertising partners. Under some state privacy laws, certain types of these disclosures may be legally considered "sharing" or use for targeted advertising.
Analytics and Advertising
We use or may use analytics and advertising technologies to understand website traffic, improve our website, and measure our marketing.
These services may include:
Google Analytics
Google Analytics may collect information about how visitors interact with our website, such as pages viewed, browsing activity, device information, and approximate location.
Meta/Facebook Pixel
We may use the Meta Pixel to understand how visitors interact with our website, measure advertising performance, and provide more relevant advertising.
These providers may use cookies, pixels, or similar technologies in accordance with their own privacy policies.
Cookies and Similar Technologies
Our website uses cookies and similar technologies to operate the online store, remember customer preferences, maintain shopping carts and accounts, analyze website activity, and support marketing.
Cookies are small data files stored on your browser or device.
Our ecommerce platform, Ecwid by Lightspeed, may use several types of cookies.
Technically Required Cookies
These cookies are necessary for core website and store functions. They may be used to:
- Maintain your shopping cart
- Keep you signed into your account
- Authenticate customers
- Complete checkout
- Remember account information
- Save favorite products
- Maintain tax and checkout settings
- Remember cookie-consent selections
- Support website security and functionality
Some technically required cookies may remain on your device for a period of time so that your cart, account, or other settings can be restored when you return.
Personalization Cookies
These may help remember information such as:
- Email addresses entered during checkout
- Previous website or category visits
- Referring websites
- Tax information
- Shopping preferences
- Certain payment-session information
Analytics and Marketing Cookies
We may use cookies or similar technologies to understand how customers find and use our website and to measure marketing activity.
These may include cookies used by:
- Ecwid
- Google Analytics
- Meta/Facebook
- Other analytics or advertising services we may use in the future
These technologies may collect unique identifiers, referral information, advertising campaign information, browsing activity, or information about how you interact with our website.
Third-Party Cookies
Certain services integrated with our store may place their own cookies. For example, PayPal may use cookies to support payment sessions, and Google or Meta may use cookies when their respective analytics or advertising tools are enabled.
Third-party cookies are governed by the privacy practices of the companies that provide them.
Managing Cookies
Depending on your location and our website configuration, you may be provided with options to accept or decline certain non-essential cookies.
You can also control cookies through your browser settings. Disabling certain cookies may affect the functionality of the website, including your ability to maintain a shopping cart, sign into an account, or complete purchases.
Customer Accounts
Customers may choose to create an account with The Yellow Butterfly.
Account information may include your contact information, saved addresses, favorites, order history, and other information associated with your shopping activity.
You are responsible for maintaining the confidentiality of your login credentials.
Your Privacy Rights
Depending on where you live and the laws that apply to you, you may have certain rights regarding your personal information.
These rights may include the ability to:
- Request access to personal information we maintain about you
- Request correction of inaccurate personal information
- Request deletion of certain personal information
- Obtain information about how your information is used or disclosed
- Opt out of certain marketing communications
- Withdraw consent where processing is based on consent
- Exercise other rights provided under applicable privacy laws
Some requests may be subject to legal exceptions. For example, we may need to retain certain transaction information for tax, accounting, fraud-prevention, legal, or business-record purposes.
To submit a privacy request, contact: help@ty-b.com
We may need to verify your identity before completing certain requests.
Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide services to you, maintain appropriate business records, resolve disputes, prevent fraud, and comply with legal, tax, accounting, and regulatory obligations.
Different types of information may be retained for different periods.
Data Security
We use reasonable administrative, technical, and organizational measures intended to protect personal information.
Our ecommerce and payment services are also provided through third-party platforms that maintain their own security practices.
However, no website, internet transmission, or electronic storage system can be guaranteed to be completely secure.
Children's Privacy
Our website and products are intended for a general and family-friendly audience, but our online store is primarily intended for adult shoppers.
We do not knowingly collect personal information directly from children under the age of 13 without appropriate parental consent.
If you believe that a child under 13 has provided personal information to us, please contact us so that we can review and, when appropriate, delete the information.
United States Customers
The Yellow Butterfly currently sells and ships online orders within the United States and its territories.
If our shipping areas or international operations change in the future, we may update this Privacy Policy as appropriate.
Third-Party Websites and Services
Our website may contain links to websites or services operated by third parties.
We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review their privacy policies before providing personal information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our website, business practices, technology, services, or legal requirements.
When we make changes, we may update the "Last updated" date at the top of this page.
We encourage you to review this page periodically.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, you may contact us at:
The Yellow Butterfly
352 S White St
Wake Forest, NC 27587
United States
General privacy questions: jill@ty-b.com
Requests to access, correct, or delete personal information: help@ty-b.com
Website: TheYellowButterflyNC.com
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