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About The Yellow Butterfly

A boutique built on beautiful things, thoughtful gifts, and the people who walk through our doors.

The Yellow Butterfly began with a simple belief: shopping should feel personal.

In 2008, Jill opened the first Yellow Butterfly Boutique in Palm Beach, Florida. It was her dream to create a shop filled with beautiful things where people felt comfortable, welcomed, and cared for.

In 2023, Jill and her daughter, Dana, brought The Yellow Butterfly to the heart of Wake Forest, North Carolina, opening our doors in historic downtown and beginning a brand-new chapter together.

Today, we are proud to be a women-owned and operated boutique, but at our heart, we are still what we have always been: a family business built around relationships.

What Our Customers Have to Say

I am so glad I stumbled upon The Yellow Butterfly and will definitely return for more!

Brandi

Shopping here feels like a treat—five stars all around!

Colleen

This boutique is an absolute gem! Every time I stop in, I find the best gift items.

Wade

What We Believe

Shopping should feel human.

You’re never just another transaction here.

Gifts should feel personal.

We look for things that make someone say, “This is so them.”

Little things matter.

Thoughtful service, beautiful details, and taking the extra minute can make all the difference.

Shopping should be fun.

Come browse, ask questions, discover something unexpected, and stay awhile.

Visit Us in Historic Wake Forest

Address

352 S White St Wake Forest, NC 27587

Hours

Tuesday - Thursday 11am - 6pm

Friday - Saturday 10am - 6pm

Contact Us